White label web design - Websites built by experts
White label web design - Websites built by experts

White label web design

When it comes to website design, many business owners feel like they need to do it all themselves. This is especially true for those who are starting out and don't have the budget for a full-service website design company.

In recent years, the process of web design has become more democratised. With the availability of user-friendly software and templates, anyone with an interest in web design, or a little technical knowledge, can create a website. However, while this may be a good option for small businesses or personal websites, it can be limiting for larger businesses that need more sophisticated and customised designs.

Also, a do-it-yourself built with the likes of Wordpress and other online tools can produce inefficient websites which are slow to load and not everyone has the skill set to build a website anyway.

So business owners need to seek out other website build options, and one of them is white label website design. With this approach, you work with a web design company that provides all of the services and branding you need, but you're the one who controls the website and its content.

A white label website is a website that is branded by your company, rather than the design company you hired. It is usually based on a pre-existing template to save development time and cost, but it can also be a 'from the ground up' build.

In this article you will learn everything about white label website design and why it's a great choice for your business.

What is white label web design?

The term 'white label' is usually used to describe a product or service produced by one company (the producer) that other companies (the marketers or business owners) rebrand to make it appear as if they had made it themselves.

In the world of website design, 'white label' is used to describe a website that is built by one company and sold to another company to use as their own website or to resell to one of their clients.

There are two main use cases for white label websites:

  1. A design agency does graphic design for their customers but doesn't have the in-house skills and technical knowledge to build search engine optimised websites so they outsource the website build to a web design company. Effectively, the web company becomes a silent partner. Though in some cases the website design company can also liaise directly with the end customer as if they are part of the design agency.
  2. A business wants a new website built, but wants to keep a control on the website build budget by selecting a web design company to create the website using pre-built template designs. A bespoke website build usually costs more than a white label website because the whole of the development cost of the bespoke solution needs to be charged to the customer, whereas a white-label solution can use pre-built layouts thus reducing the development time and cost.
Designing a website
Designing a website

Why use white label website design services?

Probably the main reason to use white label web design is when you don't have the in-house ability to build websites but you are providing other services to a client and a new website is part of the project you are delivering. By outsourcing the website build you are able to retain overall control of the client project which the white label company fills a gap in your own team's range of services.

Using white label website design can also mean you can get to market quicker as you don;t need to concern yourself with spending time and money upskilling current employees or recruiting new web developers - especially if you are not going to have an ongoing need for web development staff.

White label websites are usually quick and easy to brand as development starts with a pre-existing template which just needs to be populated with text and branding, saving valuable time.

Outsourcing web development allows your business to focus on its core competency instead of stretching its own resources on something that isn't part of its day to day service offering. Outsource the web design to the experts who provide this services day in day out and have already made the mistakes that you might make trying to do it yourself!

Contracting a white label web design agency could also save you time and money. If your business has no website building experience, developing a website from scratch will take a large amount of human resource to build, test and deliver the website. And human resource eats up time and costs money.

The benefits of using a white label website design service

White label website design is a great way to get a professional website whilst keeping costs lower than a fully bespoke website build solution. Whether that be a website for your own business, or a website for a client.

You can find white label website design companies online that will help you create a website for your business, usually using pre-built templates and designs as a starting point. You can choose a template design you like the look of, and then they will create the website for you.

Because you are starting with a template, rather than a 'blank sheet', some of the design and build work has already been completed which results in a lower overall website project cost.

Using white label website design allows you to expand your business by increasing your product and service offering to include professional website design, search engine optimisation and ongoing website support.

When outsourcing web development you can agree on the cost of developing the website upfront, allowing you to set your own margins it you are reselling the resulting website.

Outsourcing allows you to increase and decrease capacity when required without having to invest in more staff, training and equipment or lay off staff in lean times! A flexible service for when demand fluctuates.

Wordpress is an open source website building tool
Wordpress is an open source website building tool

What are the alternatives to white label web design?

The most obvious alternative to white label website design is to design and build your own website. This isn't as daunting as it may sound!

You've probably heard of tools like Wordpress, Wix and Squarespace. These are designed to help people who do not possess the skills to program their own website. They allow you to choose from a range of design templates and drop in your own text and images.

What is Wordpress?

WordPress is an open source content management system that allows you to create your own website or blog. You can select a theme and then easily customise the design with the help of plugins without having to hire any designers or web developers.


Another alternative is Shopify which lets you set up an e-commerce store in minutes. There are hundreds of templates available for purchase and Shopify offers many features such as marketing tools, automated order fulfilment, and advanced security features like fraud protection and PCI compliance certifications.

Is a web building tool the right choice for your website project?

Website building tools have their place, but more often than not the resulting website will not be as optimised for the search engines as a website built by an experienced web developer with years of design and search engine optimisation experience.

What to look for when choosing a white label website design provider

A white label website developer can be the perfect partner for small businesses that are looking for a website design company with a proven track record and expertise in the industry or a design agency looking to outsource website development.

When choosing a white label website design provider, there are many things that you should take into consideration. The key is to find someone who can provide you with all of the services that you need and who will have your best interests in mind. It is important to do lots of research and ask yourself these questions:

  1. Does the company have an impressive website portfolio and designs that appeal to you?
  2. Are they knowledgeable about your industry?
  3. Do they have years of experience working with small business owners like you?
  4. Do they offer a free initial consultation?
  5. Can you speak to someone on their team before signing up?
  6. Can they provide references from previous satisfied customers?
  7. What level of ongoing support will they provide?

If you are not satisfied with the answers you receive, move on, look elsewhere!

Is white label web design right for your business?

White label web design is a popular option for businesses that want to have their own brand website or design agencies who want to outsource website development when they do not possess the required skills in-house. It can also be a good option if you don't want to spend a lot of money on the development of your website because the use of off-the-shelf design templates can reduce the cost of the website build.

However, because many white label web designers use these off-the-shelf templates you run the risk of your site looking very similar to other white label websites.

If you want a completely bespoke website and a unique design then you should seek the services of an experienced website builder who can produce a website to your exact specification, design touches and user experience.