Before you make a beginning with Google AdWords, read Rajagopalan's article, Drive Targeted Traffic using Google Adwords and Beating Adwords Ebook Review from his website <a href="http://www.theassociatereference.com" title="http://www.theassociatereference.com" target="_blank">http://www.theassociatereference.com</a>. This will give you the necessary grounding.